Ecobank JoyBusiness SME Fair 2026 kicks off at Ghud Park, Accra Mall

The 2026 Ecobank JoyBusiness SME Fair has opened at Ghud Park, Accra Mall, bringing together businesses, entrepreneurs, financial institutions and consumers for a three-day exhibition of Ghanaian products and services.

The fair, powered by JoyPrime, runs from Friday, November 13, to Sunday, November 15, 2026, providing a platform for small and medium-sized enterprises (SMEs) to showcase their products, connect with prospective customers, increase sales and explore new business opportunities.

This year’s exhibition features businesses across several sectors, including banking, telecommunications, insurance, fashion, food processing, agriculture, technology, cosmetics, real estate, retail, travel and tourism, and household products.

Among the major participating institutions are Ecobank, MTN, the Ghana Export Promotion Authority (GEPA), and Glico Life.

Other exhibitors include DBS, operating in the housing and roofing sector; Sintex Tank, which specialises in water storage solutions; and Wilmar Africa, showcasing its Fortune Spread brand.

The fair also features Kivo and Didi Shito, alongside businesses offering specialised products and services such as Solid Connect, an application for artisans; Greenhaul Solutions, which focuses on waste management and scrap procurement; Vaal Real Estate; and Katon 360 Technologies, a digital platform for SMEs.

Food, agriculture and locally manufactured products

Food and agribusiness businesses constitute a significant part of the exhibition, with several Ghanaian enterprises showcasing processed foods, beverages, agricultural produce and other locally manufactured products.

Participating brands include Manellah Foods, Koa Impact Commerce, Spring Board exhibitors Delsoy Ltd, Mushroom General and Orave Juices, offering cereals, natural cocoa juice, soy milk, processed mushrooms and fruit juice, respectively.

Other exhibitors include Gold Coast Foods (Sankofa Spices), Corki Ventures, Yaapee Royal Foods, Pinnacle Coco Limited, G-Way Investments Africa Ltd, Golden Parani Company Limited, Nutrismart Ventures and Ikam Plus Company Ltd.

Their products include spices, processed foods, coconut juice, tomato paste, food-processing products and corned beef.

Jussvina Drinks (Global 500), Myst Natural Water, Green Cup, BB Brothers and Adjoor Ventures are also participating, offering fruit juice, drinking water, healthy fruit-based teas, canned wine and tuna products.

Other agricultural and food businesses include T&C Farms, Atohfield, Orrab Farms and Farm Mate, which are showcasing animal production, crop farming and fresh agricultural produce.

Flourish Foods Africa is exhibiting grilled chicken and poultry products, while Di Dwa Foods operates an online food shop.

Food vendors at the fair include MamsiJoy Ventures, selling rice; Ellie Catering Services, offering fufu; Martha’s Yam Trading, specialising in yam; Selis Satisfactory, offering kenkey; and Bliss Pop, which sells popcorn.

Other participating food businesses include 97 Bakes, Aladdin Bakery, Evive Delight Ltd and Desco Ltd, offering bakery products, snacks and processed flour.

ESBONY Food Package, which specialises in repackaging finished goods, is also exhibiting.

Fashion, beauty and lifestyle

The fashion and beauty segment features a wide range of businesses showcasing clothing, footwear, accessories, cosmetics, hair products and personal care items.

Among the participating brands are Haute Xklusive, La Robe Classique, Asangenta, Utonez Clothier, Kofikyere Klothing, Regy Couture Ltd, Kims Foods and Clothings, and JAT Couture.

Their offerings include African dresses, men’s clothing, shoes, bags and fashion accessories.

Shoes TE3 is showcasing footwear for different foot sizes, while Kinky Love Crochet is exhibiting hair products and wigs.

In the cosmetics and personal care category, exhibitors include Haus of Lush, RNS Beauty, Leepoku Ventures, Atlas Prime Merchantile Ltd and Chocho.

Mist and Strands is showcasing bath and body products, while Reed Diffusers Ghana Ltd and Esquicet Scents are exhibiting diffusers and scented candles, respectively.

Liz Imports is also participating with perfumes and home appliances, while Kemz Ceramics is showcasing ceramic products.

Businesses in the mother and childcare segment include Roses Enterprise, Mothercare and Prestige Children’s Palace.

Technology, finance and other services

The exhibition also features businesses providing financial, digital, professional and other specialised services.

In addition to the participating financial institutions, Solid Connect and Katon 360 Technologies are showcasing digital solutions, while We Shop Africa and Ayuda are represented in the e-commerce sector.

Galop Sea Limited is exhibiting laptops and accessories, while Xfromo Hypermart is showcasing phones and accessories, including Google Pixel devices.

Atlantic Meridian EV is participating with electric vehicles, while Vital Vendors offers car essentials.

Other exhibitors include Grandeur Consult Travel and Tour and Astolinks in the travel and tourism sector; Gorgeous Vie Event Hub, which provides events and décor services; and Afram Publication, which is showcasing books.

Worafam Group of Companies is exhibiting safety wear, while MGIG Suppliers offers powdered soap.

Blessed 3 Ventures is participating in the retail sector, and Advantage GH Premium Apparel is showcasing printing services.

BB Chemist is also represented through its Relax Liver Salt product, while Golden Pride (Yao Consult) operates in the liquor retail sector.

Central University is among the participating educational institutions.

Building on the maiden edition

The 2026 fair builds on the maiden edition held from October 31 to November 2, 2025, at the same venue.

The inaugural event attracted more than 160 exhibitors, with hundreds of patrons visiting the exhibition to engage businesses and make direct purchases.

The first edition showcased locally manufactured products, food and beverages, fashion, beauty products, household items, technology and professional services.

The event also provided opportunities for networking, business development and interactions between entrepreneurs, consumers and industry stakeholders.

The 2025 edition recorded strong patronage, with more than 1,000 people visiting on the opening day alone. Organisers subsequently reported substantial sales and business opportunities for participating exhibitors.

The fair forms part of efforts by the Multimedia Group and Ecobank to support Ghanaian businesses by providing a platform for greater market access, visibility and commercial engagement.

Opportunities for exhibitors and patrons

For participating businesses, the three-day event offers an opportunity to introduce products to new markets, attract customers, increase brand awareness and establish relationships that could translate into future business partnerships.

Consumers, on the other hand, can explore a variety of products and services, interact directly with business owners and purchase goods from different categories at one location.