How Ghana’s myAlert is building a portfolio of AI-powered products across various segments

**Ghanaian startup myAlert is putting together a portfolio of AI-powered products across segments including consumer entertainment, professional development, agriculture, and document intelligence. **

Founded by Benjamin Etrue, myAlert operates lean by design, combining deep technical execution with product-first thinking to ship real, usable software from Ghana for global markets.

Its flagship consumer product is QueristAI (QAi), an AI-powered trivia and adaptive learning platform live on iOS and Android, built on a multi-agentic RAG system that generates dynamic, personalised quiz experiences grounded in real document context.

Others include Passso, an AI-powered fan concierge application built for any event; Koppywrite AI, a SaaS document intelligence platform that allows users to chat with, query, and summarize PDF documents using AI; and Agricon, a precision agriculture platform currently in development.

“Across all four products, myAlert’s consistent approach is the same – identify an underserved problem, build AI into the core of the solution rather than as an afterthought, and ship something real from Ghana, for the world,” Etrue told Disrupt Africa.

Specifically for QAi, Etrue said the gap myAlert had identified sat at the intersection of two markets that have never been meaningfully connected – competitive trivia entertainment and professional continuing education.

“Existing trivia platforms like Kahoot, Trivia Crack, Quizizz, have recently bolted AI onto static question generation as a surface feature, but none have built AI personalisation into the core experience loop, and none offer any professional development value. On the other side, CPE platforms are universally dry, expensive, and built for compliance rather than engagement. No platform currently bridges these two worlds,” he said.

QAi is currently live globally via the Apple App Store and Google Play, with the strongest organic traction in Ghana and Cameroon, and early reach into the UAE.

“Our immediate focus is deepening penetration across English-speaking West Africa; a fast-growing market with strong mobile-first behaviour and rising professional certification rates that incumbent platforms have largely ignored,” said Etrue.

Bootstrapped to date, the startup’s expansion roadmap prioritises two tracks – geographic and vertical.

“We plan to grow across Africa, UAE, Europe and the US. Vertically, CPE credit integration with professional bodies like ISACA and ACCA would unlock a global professional user base, particularly within the African diaspora, where credentialing is growing fastest and engagement with African-built products is high,” said Etrue.

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