Facebook, Funke Akindele Partner on ‘The Four’

By Modupe Gbadeyanka

Foremost Nollywood filmmaker and actor, Funke Akindele, has received the backing of social media giant, Facebook, for the premiere of her new movie, The Four.

Facebook has thrown its weight behind the thespian’s latest work, which is set to be premiered in Lagos and London.

The social networking platform said it’s partnering with Funke Akindele to celebrate Nigerian storytelling and the creators and communities helping it reach audiences around the world.

The collaboration will show how Facebook helps storytellers connect with fans and build communities around the cultural moments they care about, from film premieres to everyday fandom.

Facebook’s presence at the Lagos and London premieres will spotlight Nigerian creators at home and in the diaspora, with a creator-hosted space capturing social content on how they use the platform to connect with younger audiences and share Nigerian stories and culture beyond the country’s borders.

“Facebook has always been about connecting people, and our partnership with Funke Akindele brings that to life through film.

“Creators on Facebook can reach a global audience, build real connections with their fans and earn money from the original content they share.

“Through our partnership around The Four premieres in London and Lagos, we’re celebrating the creators shaping culture, and helping more creators who share original and engaging content on Facebook to succeed,” the Head of Communications for Sub-Saharan Africa at Meta, Oluwasola Obagbemi, stated.

Also commenting, Funke Akindele said, “African cinema has always had beautiful stories for the world to enjoy, and it’s exciting to have Facebook as a partner in bringing these stories to even more audiences globally.”

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