Alaska Airlines Is Betting On Seatback Screens For Only A Fraction Of Seats On Its Transcon Boeing 737 MAX 10s

Anticipating the debut of its first Boeing 737 MAX 10, Alaska Airlines has announced its new in-flight entertainment (IFE) design, which will starkly divide the experience in the front of the cabin from the back of the jet. Only the two most expensive cabins get screens, which works out to roughly 15% of about 159 seats. Passengers in every other row will be on a bring-your-own-device plan (BYOD).