David Beckham takes £39m dividend as World Cup deals drive record profits
Former footballer appeared in about 12 ad campaigns this summer, pushing brands revenue to $110.5m Business live – latest updates David Beckham has taken a $51m (£39m) dividend from his business empire fuelled by a series of deals with brands for the Fifa World Cup. Beckham appeared in about a dozen ad campaigns across this summer’s tournament in the US, working with brands including Lenovo, McDonald’s, Bank of America, Verizon and PepsiCo’s crisps brand Lay’s. Continue reading...
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Former footballer appeared in about 12 ad campaigns this summer, pushing brands revenue to $110.5m
David Beckham has taken a $51m (£39m) dividend from his business empire fuelled by a series of deals with brands for the Fifa World Cup.
Beckham appeared in about a dozen ad campaigns across this summer’s tournament in the US, working with brands including Lenovo, McDonald’s, Bank of America, Verizon and PepsiCo’s crisps brand Lay’s.
Continue reading...
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About this article
- Length
- 77 words · 1 min read
- Published
- September 25, 2026
- Byline
- Mark Sweney
- Source
- The Guardian