The Keyword Era Is Ending. Here Is What It Means for Nigerian Businesses Before Black Friday

Black Friday falls on 27 November, and Detty December follows right behind it. Together, they are the busiest selling weeks of the Nigerian year, and the businesses that do best usually get ready in September and October. Last week in Cologne, at a global marketing event called DMEXCO, Google’s Vice President of Global Ads made […]

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