Paramount Revamps Streaming Strategy Ahead of $110 Billion Warner Bros. Discovery Merger
Paramount is trying to redesign its streaming business before it absorbs HBO Max and Discovery+, with a series of product changes aimed at increasing viewing time, reducing cancellations, and creating new advertising revenue. The initiatives are part of the technology strategy David Ellison is pursuing at Paramount Skydance as the company prepares to complete its […] The post Paramount Revamps Streaming Strategy Ahead of $110 Billion Warner Bros. Discovery Merger appeared first on Tekedia .
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Paramount is trying to redesign its streaming business before it absorbs HBO Max and Discovery+, with a series of product changes aimed at increasing viewing time, reducing cancellations, and creating new advertising revenue. The initiatives are part of the technology strategy David Ellison is pursuing at Paramount Skydance as the company prepares to complete its […]
The post Paramount Revamps Streaming Strategy Ahead of $110 Billion Warner Bros. Discovery Merger appeared first on Tekedia.
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About this article
- Length
- 75 words · 1 min read
- Published
- September 26, 2026
- Byline
- Samuel Nwite
- Source
- Tekedia