A closer look at the Huawei Pura 90s Pro Max

This is the Huawei Pura 90s Pro Max.

Each year, Huawei refreshes its Pura lineup of flagship phones, but this year’s iteration is different. Let’s take a closer look at this latest device, and unpack why.

Firstly, it’s in the name. The Pura 90s Pro Max sits at the pinnacle of what Huawei is currently capable of in terms of a non-folding smartphone.

It boasts the best in-class components you are likely to find in South Africa today, and crucially, sees the return of 5G.

Where previous models have only supported 4G or LTE, the Pura 90s series marks a watershed moment for Huawei, with the Pro Max model being the culmination of several years of effort to ensure the fastest broadband connectivity is supported.

To match the rapid download and upload speeds, Huawei has integrated the Kirin 9030S processor to power the Pro Max. This is paired with 16GB of RAM to ensure applications, gaming, movies, and more, run as smoothly as possible on this flagship phone.

Added to this is a large and vivid 6.9 inch OLED display that is as robust as it is bright.

Here, Huawei has utilised its latest Kunlun Glass to enhance drop resistance by 20x, scratch resistance by 16x, and an anti-fingerprint coating that lasts 200 percent longer.

On the reverse side of the phone, Huawei has embraced the horizon as inspiration for the different colourways on the Pura 90s Pro Max. This particular model is called Blush Gold and is designed to mimic the golden hour, just after a sunrise, when light warms up to start the new day.

The rear is also where the distinctive triangular camera housing is present, which has been a fixture on more recent Pura series devices.

This iteration features a trio of lenses, led by an impressive 200MP telephoto lens. Paired with an ultra-large sensor, it captures all the nuance and detail that a budding or experienced photographer could need.

The other standout element of the camera setup on the Pura 90s Pro Max is its zooming capability. On this front, up to 4x optical zoom is available. Huawei has also developed a lossless, hybrid zoom of up to 20x, which can be used on both photo and video for terrific results.

For those who want to capture true-to-life detail then, the Pura 90s Pro Max is uniquely appointed.

Supporting all of this is a massive 6 000mAh battery, which is above industry standard when it comes to flagship phones. Lasting a full day, and then some, those needing to quickly top up the battery will be pleased to hear that up to 100W wired Huawei SuperCharge is available.

Lastly, Huawei has ensured that its latest flagship hardware is well within reach for South African consumers. Ready to purchase right now locally, recommended pricing for the Huawei Pura 90s Pro Max starts at R26 999.

To purchase the new standard in flagship phones for yourself, as well as browse all of Huawei’s other impressive hardware, head here.

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