You need to be very smart to survive in the music industry -Bisa Kdei

Popular highlife musician Bisa Kdei has urged emerging artistes to approach their careers with a stronger business mindset, warning that talent alone cannot guarantee longevity in the music industry.

In an interview on Atinka FM, the musician stressed the importance of building a dependable support system, managing finances wisely and making decisions that secure long-term stability.

He explained that aspiring musicians need trusted individuals who can provide honest feedback, identify their shortcomings and guide them towards professional growth.

He said; “Talent is not enough. You need to be smart and surround yourself with the right people. You need business-minded individuals who can correct you when you go wrong.”

Bisa Kdei added that artistes do not necessarily need large management teams to succeed, arguing that a few dependable people who genuinely believe in their vision can be more valuable than a crowd of advisers who are unwilling to speak honestly.

He noted; “You don’t need a large team; one or two solid people who believe in you and are honest with you are better than a crowd of people who cannot tell you the truth.”

The musician also encouraged emerging artistes to establish additional income streams while their careers are flourishing, cautioning against depending entirely on musical success and public recognition.

According to him, fame is temporary, and musicians must prepare financially for periods when their popularity and earnings may decline.

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