Hayat National Hospitals Group rebrands as Hayat Healthcare in Saudi Arabia

SAUDI ARABIA—Hayat National Hospitals Group has rebranded as Hayat Healthcare to reflect its expanding healthcare operations and bring its hospitals, clinics and pharmacies under a unified corporate identity.

The group has adopted the tagline “A Life Well Lived” to communicate its focus on patient care, health, and quality of life.

The rebranding establishes a common identity for its businesses while allowing individual facilities to retain their existing names and brands.

New identity reflects broader healthcare operations

The shift from Hayat National Hospitals Group to Hayat Healthcare reflects the organisation’s activities beyond hospital services.

By adopting a broader corporate name, the group aims to clarify the relationship between its healthcare facilities and businesses for patients, families, and other stakeholders.

The name retains “Hayat,” preserving the group’s established identity and its association with patients and families.

Adding “Healthcare” reflects the range of services offered across its hospitals, clinics, and pharmacies.

Under the new structure, the corporate identity will connect these operations without requiring individual facilities to abandon their existing brands.

This approach allows the group to maintain local recognition while presenting its businesses as part of a wider healthcare organisation.

The strategy also provides a consistent identity across the group’s operations, supporting corporate communications, service recognition, and patient engagement.

As healthcare providers expand across different service categories, a clear corporate structure can help patients understand the relationships between facilities and the services available within a healthcare network.

Patient experience at the centre of the rebrand

Hayat Healthcare’s tagline, “A Life Well Lived,” highlights healthcare’s role in supporting patients’ health, peace of mind, and quality of life.

The group links this positioning to understanding individual needs, providing appropriate treatment and maintaining supportive relationships throughout the care journey.

Dr. Fouziyah Aljarallah, group chief executive officer, said the new identity reflects the organisation’s current operations, including its medical expertise, facilities and range of services.

She said the group would keep focusing on understanding patients’ needs, explaining each stage of care, and providing attentive follow-up as its operations grow.

Aljarallah added that “A Life Well Lived” expresses what the organisation wants patients and their families to experience when receiving care from its facilities.

The emphasis on communication and follow-up places the patient relationship alongside the group’s clinical services.

These elements matter to healthcare providers seeking to maintain consistent service experiences across multiple facilities, especially when patients may access different services within the same network.

Rollout across corporate and digital channels

Hayat Healthcare will introduce the new identity progressively across its digital channels, corporate materials and communications.

The rollout is intended to clarify the connection between the group and its individual facilities while helping audiences recognise its affiliated businesses.

The group will retain the names and brands of its existing facilities as it introduces the corporate identity.

This allows the organisation to establish a common identity without immediately changing the branding patients already recognise at the facility level.

For healthcare groups operating across hospitals, outpatient services and pharmacies, this model can provide a consistent corporate presence while preserving the individual identities of established facilities.

It also creates a framework for communicating the scope of the organisation’s services to patients, healthcare professionals and other stakeholders.

The rebranding comes as Hayat Healthcare seeks to present its existing operations under a broader identity that reflects its range of healthcare businesses.

The phased introduction will roll out the new name and tagline across the group’s communications while keeping the brands under which its facilities continue to operate.

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