Flam Raises $40 Million Series B to Scale AI Interactive Content

Flam, an AI interactive content company, has raised $40 million in Series B funding led by QED Investors. Claypond Capital, Martin Chavez, Olivier Pomel, Venky Harinarayan, and Shah Rukh Khan joined the round, with existing investors RTP Global and Dovetail doubling down.

Flam has signed more than 100 enterprise customers in six quarters, including Google, Emirates, and KFC. They use it for marketing, product visualisation, learning and development, entertainment, fan engagement, customer support and sales.

“Flam is built on a simple observation. Content has moved in waves, from text to images to video, and every wave flowed one way, creator to viewer. We think interactive is the next default for the internet,” said Shourya Agarwal, Founder of Flam. “The demand was always there. The technology wasn’t. We have made interactivity effortless to build and deploy at enterprise scale.”

Shourya Agarwal, Founder at Flam

Flam holds more than 15 patents and ships three formats.

1. Flicks

   are interactive videos that switch person, product, or scene mid-playback, using a patented compression algorithm, delivered programmatically at 50ms time-to-first-buffer. Forge, Flam’s editing model, takes image references and changes only the specified element.

2. Airboards

   are high-fidelity 3D content on a camera interface, with touch, voice interactions, and haptic feedback. Flam’s 3D streaming loads them in 300ms, with no app to install. Fable, an image-to-video model, generates the assets as native alpha channel videos.

3. Visual Agents

   are human-like characters that hold conversations and take agentic actions. A video call rather than a chat window. Fantom handles facial expression through identity preservation and motion transfer, Finesse handles voice in any language, and Falcon, a 26B-parameter MoE LLM, delivers responses at 30ms time-to-first-token. The pipeline returns an answer in under two seconds.

Malhar Patil, Co-founder at Flam

Nigel Morris, Co-Founder and Managing Partner at QED Investors, said: “Almost every frontier AI content company we see is optimising what already exists. Flam pointed at something else: how much of the content ecosystem is still untouched. That gap is bigger than most people think, and Flam is the first team we’ve seen with the infrastructure to go after it.”

“Nigeria has one of the sharpest, most mobile-first audiences in the world,” said Dr. Seyi, CEO of SmartSense Technologies, Flam’s exclusive partner in Nigeria. “Interactive content holds attention because people aren’t just watching; they’re part of it. Our network brings that experience directly to African brands, agencies, and publishers, at the same standard Flam delivers to global names.”

The capital goes to R&D on Flam’s AI models, expanding the product suite, and scaling enterprise sales globally.

Flam is an AI interactive content company, building content that responds and streams as fast as video. Founded in 2021 and headquartered in San Francisco, with teams in India and Japan, Flam holds 5 AI models, 15+ patents and is leveraged by more than 100 enterprise customers globally.

It is the frontier AI research and product company for interactivity. Video was the last big shift in content. Interactivity is the next one, and they are defining it. Their generative models and interactive streaming infrastructure are the foundation for how content is created and consumed, taking the internet beyond video.

Amit Gaiki, CTO & Co-founder at Flam

SmartSense Technologies is an AI-driven innovation and digital transformation company for Africa. It is an Africa-focused intelligent infrastructure and digital innovation company. They help brands, institutions and governments deploy AI-powered, immersive and mobile-first solutions for communication, engagement, access, learning, media intelligence and economic intelligence.

Their mission is to localise and deploy practical AI and digital technologies that improve access, efficiency, inclusion and economic opportunity across Africa.

SmartSense operates through strategic technology partnerships, public-private collaborations and managed deployments. We move from concept to pilot to scale alongside our partners.

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