For many vendors at the 2026 This Is Ghana Exhibition, the event has been more than a showcase of locally made products. It has been a busy marketplace where products met consumers, businesses gained visibility and sales received a welcome boost.
On the final day of the two-day exhibition, several exhibitors expressed satisfaction with the opportunities created by the event, saying it had helped them increase sales, attract new customers and promote Made-in-Ghana products.
For small and growing businesses, the exhibition provided an opportunity to step out from behind the scenes, engage directly with consumers and introduce their brands to a wider market.
Among the exhibitors was Eli Kofi Wetsi, Manager at Fragroma, a producer of tie-and-dye and batik fabrics. For him, the value of the exhibition has been proven over time, having participated in four editions.
“This is not our first time; this is our fourth time, and since we started, it has been a very good platform to market our business. We make good sales, and it is also a way to promote Made-in-Ghana goods,” he said.
Mr Wetsi said Fragroma had anticipated strong sales from this year’s exhibition and had so far recorded encouraging results.
Beyond sales, he said, the event had allowed the company to interact with potential customers, build awareness around its products and introduce the brand to people who may otherwise not have encountered it.
For Cocolyf, the decision to return for a second consecutive year was similarly driven by the experience gained from the previous edition.
Marketing Manager of the company, Winfred Adjei, said the sales and exposure generated during last year’s exhibition encouraged the company to participate again.
He said this year’s event had also lived up to expectations, particularly with the strong patronage and the willingness of visitors to purchase products from exhibitors.
“Yesterday was great and today too. It is going on,” he said, describing the exhibition as an effective platform for the company to reach consumers directly.
But for Mr Adjei, the benefits of the exhibition extended beyond sales and visibility. He also commended the organisers for the security arrangements at the venue, describing them as one of the features that set the exhibition apart from similar events.
Other exhibitors, including Kakes and Kreme GH, shared similar experiences, highlighting the exhibition’s role in helping businesses engage directly with customers, generate sales and showcase the creativity and enterprise behind Ghanaian-made products.
For the vendors, the closing of the 2026 edition therefore marked not just the end of a two-day event, but another opportunity to take the relationships, visibility and business prospects generated at the exhibition beyond the venue.
The This Is Ghana Exhibition is powered by Citi FM and Channel One TV and sponsored by Ecobank, MTN, GIPC and the Ghana Enterprises Agency (GEA).
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