The wilting rose emoji: what its rise and fall tells us about gen Alpha

It was the fastest-growing emoji in 2025 – but if you’re older than 16, it has probably passed you by. Now, just as twentysomethings are catching up, it’s over

In the 2025 hit Netflix show Adolescence, DI Luke Bascombe’s 13-year-old son, Adam, has to explain to his father the way his generation use heart emojis. “Red means love, purple: horny, yellow: ‘I’m interested, are you interested?’, pink: ‘I’m interested but not in sex,’ orange: ‘You’re going to be fine,’” he explains. “It all has a meaning. Everything has a meaning.”

And those meanings are constantly evolving. Take the skull (), for example, which has come to be used as a reaction for finding something funny – a visual shorthand for the slang phrase: “I’m dead.” Or the wilting rose () which was, according to Google data analysed by the New York Times, the fastest-growing emoji in terms of popularity in 2025 – and was the 93rd most used. That the previously obscure wilting rose is now in the top 100 emojis is thanks to generation Alpha (those born between 2010 and 2024), who use it in place of the broken heart emoji () to signify sadness, or ironically, to suggest mock-heartbreak.

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