Ecobank Ghana launches GH¢1m Blue Christmas promo for customers

Ecobank Ghana PLC has launched its annual Blue Christmas promotion, committing more than GH¢1 million in cash prizes and vouchers to reward new and existing customers for their loyalty and banking activities.

The promotion, dubbed “Ecobank Save, Refer and Win”, runs until January 31, 2027, and is designed to encourage savings, lending and the use of the bank’s digital platforms while giving customers an opportunity to win exciting rewards during the festive season.

Head of Marketing and Corporate Communications at Ecobank Ghana PLC, Regina Ofori, said the initiative forms part of the bank’s annual customer appreciation programme, which has been running for the past three years.

She said the bank had set aside more than GH¢1 million to reward customers through cash prizes and vouchers as part of efforts to give back to its loyal customer base.

“It’s that time of the year where we are going to say thank you in a mega way to our customers. We have a pot of money, over a million Ghana cedis that we are using to say thank you to our customers in many forms. Some will get cash, some will get full vouchers,” she said.

Under the promotion, customers earn points by undertaking selected banking transactions, including deposits of GH¢500 or multiples of that amount.

Customers who secure loans of GH¢5,000 and above from the bank also qualify for points, giving them an opportunity to win cash and other rewards.

Additional points are available to customers who actively use Ecobank’s digital banking channels, including the Ecobank Mobile App, USSD platform (*770#) and Ecobank Online.

Other qualifying transactions include card payments and ATM usage. Customers who undertake at least four qualifying digital transactions within a month earn an additional point towards the promotion.

Ms Ofori said the initiative was designed to reward customers for their everyday banking activities rather than introduce complicated requirements for participation.

The National Lottery Authority (NLA) is overseeing the promotion to ensure transparency, fairness and credibility in the selection of winners.

She explained that the NLA would be responsible for validating and declaring winners, assuring customers that the promotion was being conducted in accordance with the applicable regulatory requirements.

Beyond the rewards, Ecobank has also cautioned customers against fraudulent activities, particularly scams targeting participants in promotional campaigns.

Ms Ofori urged customers to remain vigilant when using digital banking services, warning that fraudsters could exploit the promotion to obtain sensitive banking information.

She stressed that Ecobank would never call or send customers text messages containing links requesting their Ghana Card details, bank card information, one-time passwords or mobile banking PINs.

Customers who receive suspicious calls or messages have been advised not to respond or share personal information but to report such incidents to the bank promptly.

She said reporting fraudulent messages would help the bank alert other customers and prevent further attempts at fraud.

Ms Ofori also used the launch to thank customers for their continued loyalty and encouraged Ghanaians who do not yet bank with Ecobank to consider joining the bank.

She highlighted the range of accounts available, including salary, savings, current and Junior Saver accounts, encouraging parents to introduce their children to savings at an early age.

The Blue Christmas promotion forms part of Ecobank Ghana’s broader efforts to strengthen customer engagement, promote savings and deepen the adoption of digital banking services.