Bringing Together More Than 45 Leading Watch Brands to Celebrate Watch Culture
Through The Symposium, Featuring Influential Voices from the World of Horology and
Discover Exclusive Exhibitions and Showcases from 22–27 September 2026 at Siam Paragon
BANGKOK, THAILAND –
Media OutReach Newswire – 28 August 2026 – Siam Paragon, reaffirming its position as a global landmark and one of the world’s premier Global Luxury Destinations, is set to host a defining landmark of haute horology with the second edition of “Siam Paragon Bangkok Watch Week 2026.” The event is a ‘Celebration of Watch Culture,” bringing new depth and perspective to the world of horology through an exceptional gathering of more than 45 prestigious international watch maisons, renowned industry leaders, discerning collectors, and passionate enthusiasts from across the globe.
Designed as a dynamic platform for sharing and discovery, The event will feature The Symposium, an engaging forum of conversations with leading voices in horology, alongside exclusive exhibitions and curated showcases that offer visitors an intimate encounter with exceptional timepieces and the latest innovations in watchmaking. Siam Paragon Bangkok Watch Week 2026 will take place from 22–27 September 2026 at Siam Paragon, with a vision to position Bangkok as a Global Watch Destination and one of Asia’s most significant destinations for watch culture.
Entering its second year, Siam Paragon Bangkok Watch Week 2026 welcomes more than 45 prestigious watch brands, including
A. LANGE & SOHNE, BIANCHET, BOUCHERON, BREITLING, BVLGARI, CARTIER, CHOPARD, FRANCK MULLER, GRAND SEIKO, HUBLOT, IWC SCHAFFHAUSEN, JAEGER-LECOULTRE, LOUIS ERARD, PANERAI, PIAGET, TAG HEUER, TIFFANY & CO., ULYSSE NARDIN, VACHERON CONSTANTIN, and ZENITH.
The 2026 edition also welcomes a distinguished line-up of new participating brands, including
AMIDA, BEHRENS, BLANCPAIN, BREGUET, BREMONT, CVSTOS, DAVID CANDAUX, GERALD CHARLES, GIRARD-PERREGAUX, GREUBEL FORSEY, JACOB & CO., L.LEROY, MB&F, NORQAIN, OMEGA, ORIS, PARMIGIANI FLEURIER, RESSENCE, ROGER DUBUIS, SPEAKE-MARIN, TUDOR, and
UNIVERSAL GENEVE.
The event will further enrich engagement within the global watch community through
The Symposium, a distinguished platform dedicated to the exchange of knowledge, expertise, and the stories behind the art of watchmaking. Bringing together international brand executives, master watchmakers, renowned collectors, and influential industry figures. In a significant milestone for the event, Siam Paragon Bangkok Watch Week 2026 is honored to welcome the
Fondation Haute Horlogerie (FHH), the world’s leading authority on horological culture, to co-host a special edition of The Symposium.
The celebration will also feature an impressive lineup of novelties, Southeast Asia’s debuts, and world premieres from some of the industry’s most prestigious watch maisons and independent watchmakers. Reflecting its rapid ascent on the global horological calendar, this year’s Bangkok Watch Week has more than doubled the participation of leading international brands, bringing together an unprecedented spectrum of revered watch maisons and acclaimed independent creators. Siam Paragon Bangkok Watch Week 2026 aims to further establish Bangkok as a leading Global Watch Destination.
One of the most anticipated highlights of Siam Paragon Bangkok Watch Week 2026 will be the unveiling of significant new timepieces and collections from more than 45 leading international watch brands. Showcasing over 200 exceptional novelties valued at hundreds of millions of baht, the event reflects strong confidence in Bangkok and the growing influence of the global collector community.
Among the standouts,
Roger Dubuis will present the global debut of its iconic
Knights of the Roundtable collection, offering watch enthusiasts a bold expression of creativity and mechanical mastery.
Universal Genève will also make its highly anticipated Southeast Asian debut, providing a rare opportunity for the region’s watch community to experience the next chapter of the legendary Swiss watchmaker.
Collectors and enthusiasts can also explore
The Exhibition, a dedicated showcase of the latest releases, limited editions, horological masterpieces, grand complications, rare treasures, and exceptional collections, offering an up-close encounter with some of the finest creations in contemporary watchmaking.
At the heart of Siam Paragon Bangkok Watch Week 2026 is “The Symposium,” conceived as a platform for storytelling and meaningful dialogue surrounding the art and science of watchmaking. Through the perspectives of brand founders, senior executives, watchmakers, creators, and influential figures from the world of haute horlogerie,
This year, The Symposium has been expanded in both the number of sessions and the capacity of its dedicated space, enabling an even wider community of collectors and enthusiasts to participate in these exclusive conversations, with a total of
18 sessions taking place throughout the event.
Among the most anticipated speakers is
Mr.Georges Kern, Group CEO of Breitling, a leading figure in the Swiss watch industry, who will share his perspectives on the future direction of the industry and his vision for building a watch brand that remains meaningfully connected with audiences in the modern world during
**The Symposium on The Breitling Journey- Georges Kern, on Brand Legacy, Community and the Future of Watch Culture. **
Also taking part is
Mr. Emmanuel Breguet,
Vice President and Head of Patrimony, who will share insights into the history of
Breguet and the maison’s legacy of innovation surrounding the
Tourbillon, commemorating
the 225th Anniversary of the Tourbillon. His participation offers collectors and horology enthusiasts a rare opportunity to hear directly from an individual with a profound connection to the maison’s heritage.
Throughout the six-day programme, The Symposium will feature a distinguished line-up of sessions, including:
The programme will also feature the
Watch Collector Symposium, creating a dedicated platform for collectors to exchange perspectives, experiences, and insights. Further enhancing the programme, the
Fondation Haute Horlogerie (FHH) will join the event to present an exclusive Symposium programme, making The Symposium a unique platform that connects people with the stories behind watchmaking, from creative concepts and craftsmanship to the heritage of individual maisons and perspectives on the future of haute horlogerie.
Beyond exhibitions and conversations,
Siam Paragon Bangkok Watch Week 2026 will offer visitors an immersive experience through “The Experience,” a dedicated experience showcasing distinctive innovations and specially curated activities from participating watch brands.
A key highlight will be the official Southeast Asian debut of the** “Academy Lounge” by Fondation Haute Horlogerie Academy (FHH Academy). **For collectors, brand executives, industry professionals, and individuals with a passion for horology, the Academy Lounge will provide access to expert guidance and educational resources from the
Fondation Haute Horlogerie (FHH), a globally recognized organization dedicated to advancing knowledge, preserving the cultural heritage of fine watchmaking, and promoting international standards of understanding and appreciation for haute horlogerie.
Visitors will have the opportunity to deepen their knowledge of horology through a structured learning experience and take part in assessments leading to the
FHH Certification, an internationally recognized certification that reflects an established standard of knowledge in fine watchmaking.
The Experience will also feature a diverse range of exclusive activities presented by leading watch brands, offering visitors the opportunity to explore horology through multiple dimensions, including craftsmanship, creativity, technical innovation, and design, through experiences created exclusively for Siam Paragon Bangkok Watch Week 2026.
By creating an unprecedented horological phenomenon across all dimensions, encompassing insightful dialogues on watchmaking culture, immersive exhibitions, and exclusive showcases,
Siam Paragon Bangkok Watch Week 2026 is not merely a venue where brands and collectors meet. Instead, it serves as a premier
**Watch Culture Platform **that unites people, knowledge, craftsmanship, cultural heritage, and the future vision of the horological world. It stands as a celebration of the science, art, craftsmanship, and enduring legacy of watchmaking, driven by the ultimate mission to elevate Bangkok into the epicenter of watch culture in Asia and a landmark destination on the global horology calendar.
Siam Paragon Bangkok Watch Week 2026 will take place from 22–27 September 2026 at Siam Paragon, bringing together the world of fine watchmaking in a celebration designed to position Bangkok firmly on the global horological map as a Global Watch Destination.
For further information, event updates, and registration, please visit www.bangkokwatchweek.com or follow Instagram: @bangkokwatchweek.
**Hashtag: **#BangkokWatchWeek2026 #SIAMPIWAT #SiamParagon #SiamParagonBangkokWatchWeek2026 #LuxuryWatchDestination
The issuer is solely responsible for the content of this announcement.
