“I want my music to inspire people to keep pushing” – TJ Vybez

The Nigerian music industry continues to provide a platform for emerging talents determined to tell their stories through sound, rhythm and creativity. Among the artists working to establish a distinct identity is TJ VYBEZ, whose music reflects the realities, ambitions and experiences of young Nigerians.

The emerging Afro sounds sensation discusses his creative evolution, the inspiration behind his music, his I Must Succeed EP and the decision to bring Nollywood-style storytelling into his latest music video. With tracks such as Illegal; Myself; Available; and Baddie; featured on his EP, I Must Succeed, alongside songs including Garden, TJ VYBEZ is developing a catalogue that reflects his artistic growth and determination to connect with listeners.

His song YAWA takes that creative expression further, combining catchy street-inspired lyrics with themes of courage, self-confidence and perseverance. The project also features a cinematic music video directed by INO MOSES, a multiple award-winning Nollywood Director, bringing together contemporary Nigerian music and dramatic visual storytelling.

TJ VYBEZ shares his perspective on the music business, artistic development and the motivation behind his creative work with The NIGERIAN OBSERVER Newspapers in an interview:

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Your music is beginning to attract attention. How would you introduce TJ VYBEZ to someone hearing about you for the first time?

I see myself as a creative person who uses music to express feelings, experiences and the realities of everyday life. My music is inspired by things happening around me, the challenges people face and the desire to achieve something meaningful. I want to make music that people can enjoy while also recognizing parts of their own experiences in the lyrics. For me, it is about creating a connection with listeners.

Your latest creative project, YAWA, carries a very bold message. What was going through your mind when you developed the song?

The inspiration came from the need to remain determined regardless of what life brings your way. When you are trying to achieve something, there will always be challenges, distractions and situations that test your confidence. YAWA expresses the attitude of someone who understands his direction and is unwilling to be discouraged. The song has an entertaining side, but underneath that energy is a message about staying focused.

The phrase “If you try to cross my lane — YAWA” stands out in the song. What does it represent?

It represents confidence and the determination to protect your dreams. Sometimes people misunderstand your ambitions or try to distract you from what you are building. You have to know what you want and remain committed to it. For me, the expression is not simply about confrontation. It is also about having the courage to continue your journey despite obstacles.

Many young Nigerians can relate to the themes in your music. How much of your personal environment influences your songwriting?

My environment plays a major role in the way I create music. The conversations people have, the challenges they experience and the way they express themselves all contribute to the ideas behind my songs. I believe music becomes more meaningful when people can identify with it. That is why I try to maintain a sense of authenticity in my lyrics and delivery.

Your EP, I Must Succeed, features songs including Illegal, Myself, Available and Baddie. What does that project say about your development as an artist?

The project reflects my desire to keep growing and discovering different aspects of my creativity. Each song gives me an opportunity to explore an idea, experiment with my sound and improve my approach to music. I don’t want to remain at the same level creatively. I want every project to contribute something to my development as an artist.

Looking at the title I Must Succeed, would you say success is a major motivation behind your music?

Absolutely. Success is something many young people are working towards, and I am no different. However, success is not only about recognition or money. It is also about personal growth, discipline and being able to look back and see how far you have come. I believe that if you remain committed to your goals, continue learning and taking your opportunities seriously, you give yourself a better chance of achieving something meaningful.

YAWA is being presented through a cinematic music video. Why was it important to approach the visuals differently?

I wanted people to experience the music in a way that went beyond simply watching me perform. A song can create pictures in your mind, and I believe a music video should help bring those pictures to life. We wanted to introduce characters, emotions and situations that would make the video interesting as a story while still maintaining the energy of the music.

You collaborated with INO MOSES, a multiple award-winning Nollywood Director. What attracted you to his approach?

The important thing for me was working with someone who understood how to tell a story through pictures. INO MOSES brought a cinematic perspective to the project, which helped shape the way the music could be interpreted visually. The objective was to create something that would entertain viewers while communicating the message behind the song.

What makes the YAWA video special?

I like the fact that the concept focuses on a journey. It explores ambition, relationships, challenges and the decisions people make while trying to move forward in life. There is energy and entertainment, but there are also moments that reflect everyday experiences. I believe that combination gives the video its character.

Do you think Nigerian musicians should explore more collaboration with filmmakers?

Definitely. Music and filmmaking are both forms of storytelling, and they can strengthen each other. A filmmaker brings an understanding of characters, emotions, lighting and visual presentation. When those elements are combined with music, the result can be more engaging. I think these kinds of collaborations can also help Nigerian artists create content that appeals to wider audiences.

With so many emerging artists competing for attention, how do you intend to establish your own place in the industry?

I believe the most important thing is to stay original and remain consistent. You cannot build a lasting career by depending only on what is popular at a particular moment. You have to develop your identity, understand your strengths and continue improving. I want people to recognize my music for its energy, sincerity and the experiences it represents.

What are some of the things you hope to achieve in the coming years?

I want to continue developing as an artist, release more quality music and connect with a larger audience. I also want to collaborate with other talented people who can contribute positively to my growth. My ambition is to build a music career that reaches listeners across Nigeria, Africa and beyond.

What would you say to talented young people who are struggling to find opportunities in the entertainment industry?

I would encourage them not to give up on their dreams. Talent is important, but you also need discipline, patience and the willingness to keep learning. There will be difficult moments, but you should not allow temporary setbacks to determine your future. Keep developing your skills, maintain good relationships and be prepared when opportunities come.

Finally, what message do you have for your supporters and everyone following your musical journey?

I sincerely appreciate everyone who has supported my music and encouraged me to continue. Every listener, every person who shares my songs and everyone who believes in what I am doing contributes to the journey; even The NIGERIAN OBSERVER Newspapers, who are offering media exposure to my journey.

I want them to keep supporting TJ VYBEZ, enjoy YAWA and look forward to more music. There is still a lot I want to achieve, and I believe the journey is only beginning.