The Airline That Invented Premium Economy Just Built A 42-Inch Seat Nobody Else Can

Getting passengers in seats is the number one priority of all airlines. How an airline achieves this is usually down to routes as well as the product itself and how it differs from others in the market. Today, the most contested part of the cabin has arguably become premium economy. Global carriers are racing to capture affluent long-haul commuters, and the strategic challenge is no longer just about building a spacious seat, but deploying it where it can inflict the maximum competitive damage. EVA Air is one of the airlines that is leading the way, a pioneer of the premium economy concept, and still retaining its dominance.