Pearl Bank launches campaign to reward digital wallet users

Pearl Bank has launched a campaign to reward customers who embrace digital financial transactions, offering cash prizes, fuel vouchers, smartphones and household appliances in a weekly draw.

Dubbed Wendi Ku Win, the campaign targets customers who make transactions worth more than Shs 10,000 using Wendi, the bank’s mobile wallet.

The campaign was launched at Old Taxi Park in Kampala in partnership with the Uganda Taxi Operators Federation (UTOF), targeting users of the digital platform as the bank seeks to encourage more Ugandans to adopt cashless financial services.

Under the promotion, customers who transact more than Shs 10,000 stand a chance of winning fuel vouchers worth Shs 30,000, Shs 50,000 and Shs 100,000, smartphones, microwaves, blenders and cash prizes of Shs 100,000.

Andrew Kabeera, Pearl Bank’s executive director, said the campaign was intended to encourage both existing and prospective customers to use digital financial services while taking greater control of their finances.

He said the initiative would give customers an opportunity to interact with the different services available on the Wendi platform, including fuel payments, bill payments, money transfers, savings, merchant payments, government collections and Western Union transfers.

“We believe that during this campaign, both existing and new customers will be able to interact with the Wendi platform as they make fuel payments, pay bills, make money transfers, save, conduct merchant payments, government collections and Western Union services transfers,” Kabeera said.

Wendi is a digital wallet developed by Pearl Bank to enable customers to save, send and manage money without necessarily having a conventional bank account or smartphone. Users can access the service through feature phones by dialling *229# or by downloading the application from Google Play or the App Store.

The campaign comes at a time when Uganda’s digital financial services sector is recording increased activity, with mobile banking usage and transaction values continuing to grow.

According to the Bank of Uganda’s July 2025 report, active mobile banking users increased by 16 per cent from 2.17 million in March 2024 to 2.5 million in March 2025.

Transaction volumes also grew by eight per cent, from 27.7 million transactions in the year ending March 2024 to 29.9 million in the year ending March 2025.

The value of transactions rose by 42.4 per cent, from Shs9.9 trillion to Shs14.2 trillion over the same period, highlighting the growing role of digital platforms in the country’s financial system.

Pearl Bank says Wendi is designed to extend financial services to communities with limited access to conventional banking facilities, in line with the country’s efforts to deepen financial inclusion.

Beyond payments and money transfers, the platform offers a savings facility that pays interest of 12.5 per cent per annum, with different savings plans intended to accommodate customers’ financial goals.

It also incorporates a SACCO management system that enables savings groups to manage contributions and monitor their savings digitally in real time.

Kabeera encouraged both existing and prospective customers to join the platform and participate in the campaign.

“Wendi remains focused on delivering innovative solutions that help Ugandans achieve greater financial wellbeing. I encourage our customers and all those who are not on Wendi to either dial *229# via their feature phones or download the Wendi mobile wallet from Google Play or the App Store and start transacting,” he said.

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