Virgin Atlantic & Air New Zealand Are Quietly Winning The Cabin Most Business Flyers Ignore
Why premium economy is becoming more important to airlines by the day.
By Daniel S OsipovZimbabwe

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Traditionally, business class was for the business traveler, aimed at those who wanted more space and privacy but didn't need first class. More recently, the advent of lie-flat seats has allowed passengers to get a good night's sleep on the plane, while inflight WiFi has enabled customers to work on the plane. Meanwhile, as business class seats become more innovative, they've increasingly become similar to older first class seat models, while premium economy has emerged as a new middle offering between business class and economy.
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About this article
- Length
- 85 words · 1 min read
- Published
- October 15, 2026
- Byline
- Daniel S Osipov
- Source
- Simple Flying