Delta, United & JetBlue Face Federal Probe Over Using Passenger Data To Personalize Fares
The airlines must reveal how customer information feeds into increasingly sophisticated pricing tools.
By Luke BodellZimbabwe
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The US Federal Trade Commission (FTC) has ordered Delta Air Lines, United Airlines and JetBlue to explain how they set their ticket prices as part of an investigation into whether they use customers' personal data to charge personalized fares.
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About this article
- Length
- 40 words · 1 min read
- Published
- October 31, 2026
- Byline
- Luke Bodell
- Source
- Simple Flying