AI Is Rewriting the Economics of Marketing Agencies — and the Fixed Retainer May Be Its First Casualty

As AI cuts production costs and multiplies the output of small agency teams, a new model is emerging in Singapore: revenue-sharing, where the agency earns only when the client sells. SINGAPORE – Media OutReach Newswire – 14 September 2026 – For decades, the marketing agency business model has rested on one assumption: producing campaigns is […]

The post AI Is Rewriting the Economics of Marketing Agencies — and the Fixed Retainer May Be Its First Casualty appeared first on Naijaonpoint.com.ng.