1 min readBy Olamilekan Okebiorun
While Coca-Cola and Pepsi battle for KFC, Marriott, Subway and Taco Bell, African billionaires and local beverage manufacturers invest millions to displace them
The decades-long rivalry between Coca-Cola and PepsiCo has entered a new phase, with the American soft drinks giants battling for lucrative restaurant contracts and major customers in the United States, only to face a growing multimillion-dollar challenge from African beverage manufacturers determined to break their dominance on the continent.
By Olamilekan OkebiorunSouth Africa
Coca-Cola and Pepsi face growing competition from African beverage manufacturers, including businesses linked to Tanzanian billionaire Mohammed Dewji and local brands such as Nigeria's Bigi. Photo collage: Business Insider Africa
Follow the story
About this article
- Length
- 30 words · 1 min read
- Published
- October 29, 2026
- Byline
- Olamilekan Okebiorun
- Source
- Business Insider