Ndidi launches men, women underwear brand

Super Eagles captain Wilfred Ndidi launches his new  underwear brand, DIIDS, for men and women.

DIIDS offers a comprehensive range of men’s and women’s underwear designed for everyday comfort, featuring breathable fabrics, supportive fits, and varied multi-packs available across online marketplaces.

Ndidi described it as his first business venture beyond football under his “WN – Built for Legacy” plan.

He is also fronting the campaign, appearing in studio shots for the brand.