
“I do not see myself working for another company,” Adewunmi said confidently. The Easybuy Sales Talent added: “Working with Easybuy gives me the freedom that no other company does. I have the freedom of time to pursue other interests and hobbies, and to spend quality time with the people that I love.”
Easybuy Offers Me Freedom No Other Company Can
Adewunmi joined Easybuy last year. Having surpassed her sales target within a short period of working with the leading Buy Now, Pay Later (BNPL) platform, she achieved Super Agent status, a confirmation of her hard work and commitment to the company. Not long after that she was made team lead, overseeing other Sales Talents in the Akodo area of Ibeju Lekki, Lagos.
“Before joining Easybuy, I have always been into business. I’ve sold provisions, started businesses that assisted people to register for their BVN and NIN. You name it, there is no legitimate business that I have not been involved in. I am not the type to work for a salary. I like businesses and companies that allow you some form of control of your time. This is why I like Easybuy,” Adewunmi said.
“I have experiences with some other Buy Now, Pay Later brands. However, one other reason why I like Easybuy is how seamless the company’s application process works compared to the competition. If I have 10 customers, within 30 minutes I will finish signing them up to our installment plan. In a highly competitive sector, this can mean the difference between success and losing a customer.”
The Rise of BNPL in Nigeria
The BNPL model in Nigeria continues to gain traction, and is projected to grow from $2.14 billion in 2026 to $3.97 billion in 2031. Popularly known in local parlance as either “pay small small” or “buy now now”, the BNPL ecosystem in Nigeria is being driven by rising smartphone penetration in underserved communities, digital commerce, and the need for more accessible consumer financing.
For millions of Nigerians, the demand for consumer electronics and smartphones remains on the rise. No longer considered solely as a luxury item, many Nigerians are now using their smartphones as tools for communication, education, work, banking, business, and more. However, despite the rising connectivity, over 120 million Nigerians remain offline, largely due to the high cost of smartphones.
Nigeria’s high inflation rate and rising cost of living has made upfront payment for quality devices an uphill struggle. This has fueled the rapid expansion of the BNPL ecosystem, with companies like Easybuy empowering customers to acquire smartphones and home appliances through installment plans. Many Nigerians now feel empowered and can now pay in installments to get a smartphone.
My Sales Success Recipe
Asked what her sales recipe was, Adewunmi said: “Something I learned from doing business is that the way you relate with your customers matters a lot. Personally, I do my best to be jovial. I am unbothered about the competition, and the reason is simple. I believe that your character will always speak for you. Mine continues to speak for me and is bringing me repeat customers.”
“Now, because I do all of the above, I continue to benefit severally from not just repeat customers, but these customers have gone on to recommend me to their friends and family. Also, it is easy to have repeat customers because of how fast Easybuy’s application process is. Working with Easybuy is satisfying. I can register many customers within minutes,” she said, praising Easybuy.
Earlier, Innocent, a customer of Adewunmi, narrated how he got robbed of his previous smartphone. Adewunmi corroborated this, saying, “Innocent is one of my good customers. As you can see, we joke a lot. He is a very jovial person. Indeed, he had a smartphone but one day he got robbed. For many months he tried to get another one, but didn’t have the complete money to get a new one immediately, and so he had to wait for about two months before applying to Easybuy for another one in July, 2026.”
Asked how she manages a team of over twenty Sales Talents to achieve success, she stated: “On a group level, we try to encourage and advise ourselves. We try to be united and supportive of one another. This was one of the reasons why we created the group in the first place.”
Easybuy Sales Talent Program
Set to run throughout 2026, the maiden Easybuy Sales Talent Program is a revolving initiative designed to unlock income opportunities for thousands of talented Nigerians from sales professionals and young unemployed graduates to stay-at-home mothers, POS operators, and SIM registration agents.
A strategic response to Nigeria’s unemployment challenge, the Program, popular among the country’s young and vibrant population, has welcomed thousands of interested applicants. A bold expansion move, the objective of the program is to accelerate job creation, and deepen financial inclusion. According to the National Bureau of Statistics (NBS), youth unemployment stood at 6.5% among Nigerians aged 15–24 in Q2 2024, a figure analysts expect to remain a pressing concern throughout 2026.
The sales program offers participants the opportunity to earn a decent income and living while working from the comfort of their mobile phones, helping customers access smartphones and other products through Easybuy’s BNPL platform. For many, the appeal lies in the flexibility. In a country where many people are actively searching for side hustles and digital income streams, that flexibility matters.
Interested applicants who are ready to build high-growth careers in sales, manage their own customers and grow at their own pace can apply via the careers page of the Easybuy website. For those interested, the Easybuy Sales Talent Program will offer them the opportunity to earn a decent living in commissions, all while working from the comfort of their mobile phones and dictating their work days.
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