NFA Faces Backlash Over AI-Generated Breast Cancer Campaign Video

Kafui Danku of The NFA

The National Film Authority (NFA) has come under fire after using an AI-generated video for its Breast Cancer Awareness Month campaign, with critics accusing the state body of sidelining Ghana’s creative workforce.

The promotional video, released on October 27, features voiceovers from actors including Kafui Danku, Adjetey Anang, Fella Makafui and Gloria Safo, while all the visuals were created using artificial intelligence.

The decision has sparked criticism across the film industry, with many questioning why an institution established to promote local filmmaking opted for AI instead of employing Ghanaian filmmakers, actors and production crews.

“Why use an AI video when you have thousands of creatives out here?” one social media user wrote.

Some defended the Authority, suggesting budget constraints may have influenced the decision.

However, critics pointed to the Film Development Fund, which has a GH¢20 million seed allocation to support Ghana’s film industry, as well as the NFA’s operational budget.

The controversy has intensified calls for the Authority to prioritise local creative talent, particularly at a time when many industry professionals are demanding greater investment in Ghana’s film sector.

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