Uganda eyes global events market

Uganda is seeking to attract international event planners and position itself as a destination for weddings, celebrations and conferences after successfully hosting the inaugural Africa Destination Celebration Conference and Expo (ADCCE 2026).

Jacqueline Nanteza, chief executive officer of Stress-Free Planner and Wild Celebrations Africa Limited, and founder and president of ADCCE, said the initiative sought to attract event planners from across Africa and around the world to discover, experience and promote destinations, beginning with Uganda.

The two-day conference, which was held on October 12–13 at Speke Resort Convention Centre in Munyonyo, Kampala, brought together event planners, wedding specialists, tourism stakeholders and international delegates under the theme “Africa Unveils Events in the Wild”.

The initiative showcased Uganda’s capacity to host highvalue events by connecting international planners with local venues, hospitality businesses, tourism operators and event service providers.

The event brought together delegates and professionals from France, Spain, Nigeria and the United Kingdom, who attended the conference to exchange knowledge, explore business opportunities and discuss ways of strengthening Africa’s position in the global events industry.

Nanteza acknowledged the support of the ministry of Tourism, Wildlife and Antiquities, the Uganda Tourism Board and private-sector partners in establishing the conference, which featured exhibitions showcasing Uganda’s events, tourism, travel and hospitality sectors, as well as keynote presentations and panel discussions on customer care, industry standards, service excellence and strategies for attracting international client

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