Meta, the parent company of WhatsApp, is set to introduce per-message charges for certain business communications sent through the WhatsApp Business Platform from October 1, 2026. The new pricing structure will affect businesses that use the official WhatsApp Business Platform, formerly known as the WhatsApp Business API, to communicate with customers at scale. Meta announced […]
Meta, the parent company of WhatsApp, is set to introduce per-message charges for certain business communications sent through the WhatsApp Business Platform from October 1, 2026.
The new pricing structure will affect businesses that use the official WhatsApp Business Platform, formerly known as the WhatsApp Business API, to communicate with customers at scale.
Meta announced the pricing adjustment in a WhatsApp Business Platform pricing update, stating that charges for service messages would resume from October 1, 2026.
The development is expected to affect businesses that rely heavily on WhatsApp for customer support, transactional communication and other interactions with large numbers of customers.
Among the businesses that could be affected are banks, fintech companies, e-commerce platforms, telecommunications operators, logistics companies and large retailers that use the WhatsApp Business Platform to manage customer conversations.
However, the new charges will not apply to ordinary WhatsApp users and are not expected to affect most small businesses that use the standard WhatsApp Business app on their mobile phones.
Under the existing system, when a customer sends a message to a business through the WhatsApp Business Platform, a 24-hour customer service window is opened.
Within that period, businesses can respond to customers using free-form service messages, while certain utility messages can also be sent without attracting the same charges under the current pricing arrangement.
That arrangement is set to change from October 1, when Meta begins charging businesses on a per-message basis for service messages sent during the 24-hour customer service window.
Meta, in its developer documentation, said: “Effective October 1, 2026, Meta will charge on a per-message basis for all service messages, consistent with how Meta charges for template messages. These messages have not been charged since November 1, 2024.”
The company also announced that qualifying utility messages sent in response to customers during an open 24-hour customer service window would attract charges from the same date.
“Effective October 1, 2026, Meta will charge on a per-message basis for utility messages sent in response to users (within an open 24-hour customer service window). These messages have not been charged since July 1, 2025,” Meta said.
Utility messages generally cover communications connected to an existing customer interaction or transaction.
They include messages such as payment confirmations, order updates, delivery notifications and other transactional information sent to customers.
The change means that businesses that previously relied on the 24-hour customer service window to send certain messages without paying Meta will have to account for the new per-message fees once the revised pricing takes effect.
Meta has also advised businesses and Solution Providers using the WhatsApp Business Platform to ensure that they have a valid payment method registered before the new charges come into effect.
The company warned that businesses or Solution Providers without a payment method on file by the September 30 deadline could have their service messages blocked once the charges begin.
“For any Solution Provider or directly-integrated businesses that does not have a payment method on file by September 30, 2026, Meta will stop delivering service messages as of when they become charged on October 1, 2026,” Meta said.
For Nigerian businesses, a chargeable utility or service message is expected to cost approximately $0.0101 per message, which is about ₦14 based on an exchange rate of roughly ₦1,340 to the dollar.
Marketing messages, however, attract a substantially higher rate, with the cost estimated at about $0.062 per message.
At an exchange rate of approximately ₦1,340 to the dollar, that would translate to about ₦84 per marketing message.
The fees charged by Meta do not necessarily represent the full cost businesses may incur when using the WhatsApp Business Platform.
Companies that access the platform through Business Solution Providers or other third-party platforms may also have to pay additional charges imposed by those providers.
The scale of the potential financial impact can be illustrated by the volume of messages sent by large businesses.
For instance, a Nigerian fintech sending 500,000 chargeable utility or service messages at $0.0101 per message would incur approximately $5,050 in Meta messaging fees alone.
Using an exchange rate of about ₦1,340 to the dollar, the amount would be approximately ₦6.8 million, excluding any additional fees that could be charged by a Business Solution Provider or other service provider.
While the charge attached to an individual message may appear relatively small, the cumulative cost could become substantial for businesses that send hundreds of thousands or millions of messages every month.
For companies operating at high volumes, the new pricing structure could therefore become an additional operating expense, particularly for businesses that use WhatsApp extensively for customer service and transaction-related communications.
WhatsApp has become an increasingly important communication channel for businesses in Nigeria.
Banks and fintech companies use the platform to communicate with customers about transactions, account-related issues and customer support, while e-commerce businesses, logistics companies and retailers use it for order confirmations, delivery updates and other customer interactions.
The introduction of the new charges is part of Meta’s broader changes to the WhatsApp Business pricing structure.
The company has increasingly moved business messaging towards a pricing model in which businesses are charged based on the messages they send, depending on the category and applicable pricing rules.
From October 1, 2026, service messages that were previously free, as well as qualifying utility messages sent within an open 24-hour customer service window, will become subject to per-message charges on the WhatsApp Business Platform.
The change will require businesses that depend heavily on WhatsApp for customer support, transactional communication and other customer-facing services to review their messaging costs and factor the new charges into their operating expenses.
For Nigerian businesses, the financial effect will ultimately depend on the volume and type of messages they send, as well as whether they use Meta’s platform directly or through Business Solution Providers that may impose additional fees.
With the new pricing scheduled to take effect on October 1, businesses using the WhatsApp Business Platform will need to ensure that their payment arrangements are in place before the September 30 deadline to avoid disruption to chargeable service messages.
