A new R400 million mall has opened its doors in Johannesburg, measuring nearly 20,000 square metres.
Fleurhof Mall opened on 27 August and is a 19,561-square-metre retail centre developed jointly by Abcon Developments and Masingita Property Investment Holdings.
The mall is the first major shopping and services destination for one of Johannesburg’s largest integrated housing developments.
The mall houses popular retailers such as Pick n Pay, Shoprite, Edgars, Dischem, and Clicks, and features a diverse mix of national retailers, restaurants, and services.
It is located on Fleurhof Drive, a commuter route completed in 2017 that connects Soweto directly to Florida, Roodepoort, and the wider West Rand.
The mall is designed to serve the primary catchment areas of Fleurhof, Robertville, and Meadowlands, with a secondary market extending into Florida North, eastern Robertville, and Roodepoort North.
The opening of Fleurhof Mall follows a construction period that created over a thousand jobs.
In the surrounding area, more than 9,000 housing units have been delivered over the past decade, including a mix of RDP houses, social housing, and private developments like Legacy Hill Estate.
Further phases of development are reportedly underway, which will include new schools, green spaces, and a community centre.
“Fleurhof has spent ten years building rooftops without a retail centre to match them,” said Abcon Developments Managing Director Bryce O’Donnell.
O’Donnell said that every household that has moved into Fleurhof has been driving to Roodepoort or into Soweto to buy basic groceries.
“This mall offers convenience and access for a market that has been underserved for a decade and is finally getting the infrastructure it should have had years ago.”
In addition to serving national brands, the centre is designed to function as a daily-use area rather than just a weekend shopping destination.
For a community of this size, the mall aims to provide a platform for local entrepreneurs, allowing them to reach a much larger customer base than a standalone storefront could.
“A mall like this only means something if it changes how people move through their day,” said O’Donnell.
“If a mother can do her shopping, bank and pick up school shoes in one stop instead of three taxi rides, that is the real win,” he said.
Abcon Developments emphasised the importance of including smaller, local businesses within the centre, alongside larger national brands, as a healthy precinct requires both.
Abcon Developments said that Fleurhof Mall adds to a broader portfolio of developments across Gauteng.
This includes Sandton Gate Central in Johannesburg, Loftus Park in Pretoria, Leaping Frog Retail Centre in Fourways, and Hertford Office Park in Midrand, encompassing retail, office, and large-scale mixed-use precincts.
Masingita Group of Companies Founder and Chairman Mike Nkuna said that Fleurhof Mall’s placement serves as a direct economic corridor between Soweto and the West Rand.
He said that this gives residents and small businesses on both sides of the “historic divide” the opportunity to grow together.
“After 43 years of rural and township development, Fleurhof Mall marks another fulfilled commitment. We are shaping our communities into the urban promise of prosperity,” said Nkuna.
Fleurhof Mall adds to the Masingita retail portfolio, which spans 230,000 square metres across Gauteng, Limpopo, and Mpumalanga.
This portfolio includes Masingita Mall, Makhado Crossing, Boitumelo Junction, Mphephu Plaza, Zebediela Plaza, and Stimela Crossing, among others.
Fleurhof Mall is now open to the public, with 53 stores already trading. Additional tenants are completing their fit-outs and will open their doors in the coming weeks.
