MTN Introduces Loyalty Coins on Its App

The programme, known as MTN Loyalty Coins, was launched in partnership with Bvndle, a Loyalty-as-a-Service platform. Customers can earn coins through everyday transactions on the app, including airtime and data purchases, and redeem them across different categories on the Bvndle marketplace. Each coin has a fixed redemption value of N10, while first-time users of the app will receive welcome coins upon downloading it.

Speaking on the launch, MTN Nigeria’s Chief Marketing Officer, Onyinye Ikenna-Emeka, said the programme was designed to recognise customers who increasingly manage their daily activities digitally.“This is central to our ambition of enabling digital, social and financial inclusion, and to our belief that everyone deserves the benefits of a modern, connected life.”

The Acting Managing Director of Bvndle Loyalty Limited, Ikechukwu Nwaguru, said the partnership would connect customers to a wider network of merchants while helping businesses increase customer engagement and transactions.

Founded on January 22, 1995, THISDAY is published by THISDAY NEWSPAPERS LTD., 35 Creek Road Apapa, Lagos, Nigeria with offices in 36 states of Nigeria , the Federal Capital Territory and around the world. It is Nigeria’s most authoritative news media available on all platforms for the political, business, professional and diplomatic elite and broader middle classes while serving as the meeting point of new ideas, culture and technology for the aspirationals and millennials. The newspaper is a public trust dedicated to the pursuit of truth and reason covering a range of issues from breaking news to politics, business, the markets, the arts, sports and community to the crossroads of people and society.

You can email us at: [email protected] or visit our contact us page.