1 min readBy Jacqueline Thomas
Xbox 'Business Strategist' Claims Video Game Industry Is 'Pretending to Not Use AI,' Deletes Twitter Account After Deluge of Replies

Pretending to pretend.
An Xbox staff member went viral this week for taking to social media to tell "the truth that nobody wants you to know": that the video game industry is "pretending" to not use AI.
Xbox Business Strategist, Brandon Stirrup, tweeted to say he'd used AI to create a "little bad …
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About this article
- Length
- 54 words · 1 min read
- Published
- October 20, 2026
- Byline
- Jacqueline Thomas
- Source
- Ign Middle East