Beauty Playground tickets scooped up quickly by beauty lovers.
Beauty expo tickets in South Africa appear to be more popular than concert tickets. Buyers who had pre-registered and lined up online reacted to playground tickets running out in less than an hour, possibly making record sales for any event.
“Trying to buy Clicks Beauty Playground tickets is a humiliation ritual.”
That was the mood online as thousands of South African beauty lovers rushed to secure tickets for Clicks Beauty Playground 2026, only to discover the event had reportedly sold out within minutes.
Tickets went live on AirDosh at midday on Friday, 28 August, but the excitement quickly turned into frustration as fans found themselves stuck in online queues or unable to complete their purchases.
Clicks later took to X to celebrate the massive demand, announcing that it had a “full Playground” while warning fans about scammers attempting to sell fake or unauthorised tickets.
The instant sellout sent social media into overdrive, with disappointed fans sharing their experiences and questioning how quickly the tickets disappeared.
One Facebook user described trying to buy tickets as a “humiliation ritual”, perfectly capturing the frustration many shoppers felt.
On X, another user questioned the strict two-ticket limit, with the restriction becoming a major talking point among fans who struggled to secure even a single ticket.
For some, the biggest frustration was not only missing out but having completed the preregistration process and still being unable to get through when sales opened.
The R650 ticket price also sparked debate, particularly among beauty fans comparing this year’s cost with previous editions.
Yet despite the price increase and complaints about the buying process, demand remained enormous and is growing over the years.
For those who missed the official sale, social media could still offer a beauty lifeline.
Clicks partner brands often run ticket competitions through Instagram, TikTok and Facebook, meaning fans could potentially score tickets without buying them directly.
Beauty brands including Karseell, Hada Labo, Dove and Lil Lets are among the exhibitors fans should watch.
Influencers working with the retailer and its partner brands may also run competitions that give followers a chance to win tickets.
The usual entry requirements can include liking a post, tagging a beauty bestie, following accounts and sharing content to Instagram Stories.
Fans should also keep an eye on #ClicksBeautyPlayground2026 for fresh competitions and announcements.
ClubCard users should also keep their app notifications switched on.
The retailer sometimes runs exclusive competitions and promotional opportunities through its loyalty platforms, creating another possible route for fans who missed the initial ticket drop.
But there is one important warning.
The retailer has urged consumers not to buy tickets from random accounts on X or Facebook. With desperate fans now searching for tickets, scammers could see an opportunity.
Anyone offered a resale ticket should be extremely cautious and use only official transfer channels to ensure the ticket is valid and correctly linked to the attendee’s details.
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