Tomato prices reach 17 MAD as vegetable costs squeeze Moroccan households

Rising vegetable prices are putting pressure on household budgets, with tomatoes selling for up to 17 MAD per kilogram in some markets, according to Hespress.

A visit to the Sunday market in Tinghir on Nov. 8 found tomato prices ranging from 13 to 15 MAD per kilogram, while prices outside the weekly market sometimes reached 16 to 17 MAD.

Potatoes and onions were also selling at elevated prices of between 7 and 8 MAD per kilogram, making it harder for low-income families to afford their usual groceries.

Some consumers blamed rising prices on excessive exports, arguing that sending large quantities of Moroccan produce to European and African markets reduces local supplies.

Hamid El Hadioui, a civil society activist in Tinghir, called on the government to temporarily suspend exports of essential agricultural products and prioritize domestic demand until prices fall.

But market observers and industry professionals say exports are not the only factor, pointing to wholesale market inefficiencies, multiple intermediaries and speculation that increase prices before produce reaches consumers.

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