Best eSIM for travel 2026: which one offers the best value for money?

Comparing travel eSIM prices is not as simple as looking at a provider's homepage. Most companies advertise low starting prices, but what travelers actually pay depends on whether they can buy a plan that matches the length of their trip. If a provider only offers fixed duration packages, travelers may end up paying for several days of mobile data they do not need. For frequent travelers or longer trips, those extra days can quickly add to the total cost. The Travel eSIM Value Index 2026 compared three leading travel eSIM providers: Holafly, Saily and Airalo. The ranking looks at five factors that can affect the value of an eSIM before, during and after a trip. Best value eSIM 2026: Overall results To determine the best eSIM for travel in 2026, the analysis compared Holafly, Saily and Airalo across five areas: Pricing Efficiency (35 percent), Included Benefits (25 percent), Customer Experience (15 percent), Travel Flexibility (15 percent) and Connection Readiness (10 percent). Holafly achieved the highest overall score at 91.1/100, ahead of Saily (86.7) and Airalo (78.6). The results show that network quality has become largely comparable across leading providers, meaning the important differences now come from real trip costs, included features, customer experience and flexibility. Which travel eSIM offers the best value for money? Price is often the first thing travelers compare, but the cheapest advertised plan is not always the cheapest option for the trip they are actually taking. Pricing Efficiency accounts for 35 percent of the overall score, making it the most heavily weighted category in the index. Instead of comparing headline prices, the analysis calculates the real trip cost for journeys lasting between 1 and 30 days, based on the plans available from each provider. Because fixed duration plans can make travelers pay for more days than they need, a plan may look cheaper at first, but the final cost can be higher once you account for the days that go unused. Airalo and Saily require travelers to buy a 15 day plan for an 11 day trip. That means paying for four days of mobile service they do not need. By contrast, Holafly lets travelers buy exactly the number of days they need, eliminating unnecessary spending. The same pattern appeared across the trip durations analyzed between 1 and 30 days. By reflecting consistently lower real trip costs across the benchmark, Holafly achieved the highest Pricing Efficiency score at 100/100, while Saily scored 96.3 and Airalo 91.6. This was calculated by giving a 100 to the cheapest overall provider, while competitors lose points based on the exact percentage their plans cost extra. For instance, because Airalo's median costs were 8.4 percent higher than the baseline, its final score was reduced to 91.6. Paying only for the days you actually use can help keep travel costs down, but your experience abroad also depends on the extra tools that your plan has to offer. Which travel eSIM includes the most features? Price is only one part of the best value for money eSIM equation; features matter too, especially when they are included in the plan. Many travel eSIM providers advertise similar prices and unlimited data, but the experience can differ depending on what else comes with the plan at no extra cost. The benefits category compared eight features commonly used by international travelers, including hotspot sharing, regional and global plans, top ups, security tools and emergency internet access. Providers received higher scores when these features were included as standard rather than charging extra. Both Holafly and Saily achieved the maximum score of 100, but they offer different features. Holafly is the only provider to include Always On, which gives travelers complimentary backup data if they lose access to their main plan. Saily includes an integrated VPN, while Airalo scored 83.3 because fewer features are included as standard. These features can make a difference during a trip, but when plans change or something goes wrong, the support and policies behind the purchase matter too. Which travel eSIM offers the best customer experience? The experience of using a travel eSIM doesn't end after checkout: when travel plans change or problems arise during a trip, customer support and post-purchase policies can make a significant difference. To evaluate how efficiently each provider responds in these scenarios, the Customer Experience category combines verified Trustpilot ratings with the refund policy offered by each provider. While Holafly and Saily share the same Trustpilot rating of 4.7/5, their refund policies are very different: Holafly offers eligible customers up to 180 days to request a refund, compared with 30 days for Saily and 14 days for Airalo. This combination of customer satisfaction and a longer refund window gave Holafly the highest Customer Experience score at 90.75, ahead of Saily at 69.95 and Airalo at 54.45. If your trip gets cancelled, generous refund terms protect you. But in a normal scenario, another advantage relies on how easily a plan fits your actual schedule. Which travel eSIM gives travelers the most flexibility? Travelers plan their trips differently: some know exactly how long they will be away and want to pay only for those days, while others may extend their stay and need more mobile data once they are already abroad. That makes flexibility an important part of the overall value of a travel eSIM. To evaluate this, the Travel Flexibility category looked at two factors: whether travelers can buy a plan that matches the exact length of their trip, and whether they can extend an active plan without purchasing a new eSIM. Providers here take two different approaches to flexibility. Holafly lets travelers customise their plan from 1 to 90 days, ensuring they pay only for the exact duration of their trip, while Saily and Airalo sell plans in fixed blocks but allow users to extend an active plan without buying a new eSIM. As a result, all three providers achieved a score of 50 in this category, each offering flexibility at a different stage of the customer journey. Holafly offers the best value eSIM before the trip begins, while Saily and Airalo offer it once the trip is already underway. With all these options and commercial terms varying significantly across brands, travelers might question whether the underlying mobile service itself differs just as much. Is there really any difference in network quality? Network quality is often one of the first things travelers look for when comparing providers. Fast activation, reliable coverage and access to 5G networks all matter. However, the differences between leading providers are much smaller than many travelers expect. For this Connection Readiness category, the Index compares destination coverage, activation speed, multi-network support and 5G availability. The benchmark found no meaningful difference between the three providers in this category. All achieved the maximum score, reflecting comparable destination coverage, instant activation, multi-network support and 5G availability. This finding suggests that network quality is no longer the main differentiator among leading travel eSIM providers; the biggest differences come from real trip costs, included features, customer experience and travel flexibility, which account for 90 percent of the overall ranking. So, which travel eSIM is the most convenient? Choosing a travel eSIM involves more than finding the lowest advertised price: as leading providers offer similar access to mobile networks, the differences that matter most are how much you actually pay, what is included in your plan and how you are supported if something goes wrong. The Travel eSIM Value Index 2026 evaluated the five areas that influence that experience: Pricing Efficiency, Included Benefits, Customer Experience, Travel Flexibility and Connection Readiness. Together, they show how much travelers actually pay and how well a provider adapts to different trips. Based on the combined results, Holafly achieved the highest overall score, positioning it as the best value for money eSIM in 2026 with 91.1/100, followed by Saily at 86.7 and Airalo at 78.6. Holafly ranked first thanks to its combination of the lowest real-trip cost, included features, highest Customer Experience score, and flexible trip durations. The best travel eSIM is not necessarily the one with the lowest advertised price on a website. It is the one that lets you pay for the days you need, gives you useful features as part of the plan and offers support when you need it. Content provided by Holafly - Travel eSIM Value Index 2026