BUSINESS REFLECTION: Loaded for Bear: Red Bull snarled Sandton traffic in a marketing own goal
Red Bull’s Box Cart Race in Sandton caused severe Monday-morning traffic chaos after organisers failed to clear the site, frustrating commuters and damaging the brand’s reputation.
By Ed StoddardSouth Africa
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Red Bull’s Box Cart Race in Sandton caused severe Monday-morning traffic chaos after organisers failed to clear the site, frustrating commuters and damaging the brand’s reputation.
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About this article
- Length
- 26 words · 1 min read
- Published
- October 7, 2026
- Byline
- Ed Stoddard
- Source
- Daily Maverick