Why Is Everyone Going To Watch “Black Market” At Tafawa Balewa Square on the 26th?

About 50,000 Nigerians are preparing to gather at Tafawa Balewa Square on September 26, and it is set to be a record-breaking feat. Here’s what we know, and what you should know:

What is the ‘Black Market’ film about?

“Black Market” is a film directed by Fatimah Binta Gimsay and co-written by Abdul Tijani-Ahmed and Fatimah Binta Gimsay. It follows the story of five marketing women caught in the middle of a high-stakes smuggling operation across the Nigerian border. When a rival smuggling group kidnaps the daughter of one of the crew members, the women make the decision to go on a dangerous operation to rescue her.

The cast members are Lateef Adedimeji, Uzor Arukwe, Susan Pwajok, Teniola Aladase, Omowunmi Dada, Itele D Icon, Linda Ejiofor Suleiman, and Scarlet Gomez.

Why is everyone going to watch ‘Black Market’ at TBS?

Nigerians are trooping to Tafawa Balewa Square to watch ‘Black Market’ on the 26th of September to be a part of a historic attempt to break the Guinness World Record for the largest film screening ever, with 50,000 people.

The goal is to ensure that the 50,000 people present at Tafawa Balewa Square on the 26th of September watch the movie on a single screen. This feat is being backed by the Lagos State Government and major industry figures; the premiere aims to mark a massive milestone for African cinema and Nigerian pop culture history.

What will the success of ‘Black Market’ screening mean for Nollywood?

There are many reasons the success of the ‘Black Market’ screening would be a positive influence in the Nollywood film industry, and some of these reasons are:

• Investor Confidence

The success of ‘Black Market’ and the possibility of it making and breaking the 50,000-viewer record would not only boost Nigerian cinema culture, but it would also increase the confidence of investors in the Nigerian cinematic industry. It would not only prove that open-air commercial events can generate high-volume revenue, but also that investors who see the potential in these developments stand a chance to gain high returns.

• Encourages Innovation

Nigeria has long relied on traditional cinema capacity limits; overcoming these would usher in an era of filmmakers thinking outside the box. It would encourage the development of other ways to attract an audience to a film screening, and demonstrate viable alternative monetisation models beyond standard box-office runs.

• Global & Cultural Marketing

The success of this film screening will not only put ‘Black Market’ on the Guinness World Records list but also put Nigerian film culture in the headlines. If the ‘Black Market’ team successfully controls the crowd and delivers a safe film screening for 50,000 people, it will encourage international film festivals to invest in the Nigerian audience.

**What do we think? **

The concept of 50,000 Nigerians watching a Nollywood film screening is an exciting and innovative idea. As the Nigerian film industry continues to grow and expand, ideas like this keep it fresh and exciting for filmmakers, actors, and audiences.

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