Black Friday: Black-Owned Holiday Gifts Under $50

The holidays are the perfect time to put a smile on your loved ones’ faces while using your dollars to support Black-owned businesses. If you’re shopping on a budget this year, remember that gifts don’t have to be expensive to make an impression. They just need to be thoughtful.

On We Love Us, ESSENCE’s marketplace to amplify the work of Black creatives, we have a range of products tailored to your budget, which can be helpful when you have multiple people to shop for.

Whether you need gifts for the beauty enthusiast, organized friend, wellness lover, fashion girlie, or grieving loved one, there are plenty of options that show you care. Each item on the list is sold by a Black-owned business, so you’re also putting money back into the community.

Here are 12 gifts under $50 to add to your holiday shopping list.

Authentic African Waistbeads Gold Connection Beads

Waist beads are used as a rite of passage for young girls in many African countries but have also become an everyday accessory for women globally. For some, they symbolize femininity, fertility, or intimacy as they’re typically worn underneath clothing. This is a sentimental Christmas gift that a woman in your life may appreciate. It also comes in aqua if you’re not feeling the gold.

$15 Shop at

We Love Us

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Be Rooted Take Up Space Undated Planner

When Christmas is approaching, that means the new year is right around the corner. That makes a new planner a timely gift for a loved one during the holidays. This wellness planner is 160 pages and undated, meaning it can be used at any time.

$24 Shop at

We Love Us

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Cree & Company Maya Earrings

Bold women need bold earrings and these pairs fit the description. This Cree & Company ear candy resembles a mirror with a gold square framed earring with two circular droplets. They’re a gift that will likely bag the person wearing them plenty of compliments.

$48 Shop at

We Love Us

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Puzzles of Color ‘Garden Glory’ by Lauren Younge

Puzzle lovers will adore this gift as it gives them a chance to switch off and problem solve. By buying this work of art, you’ll also support Black artist Lauren Younge who created Garden Glory after a two-year painting hiatus.

$18.00 Shop at

Puzzles of Color

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Terra-Tory Second Wind Whipped Shea Body Butter

This shea butter may work wonders for people with sensitive and eczema-prone skin. It includes ingredients like hempseed, avocado, and rice bran oils to deeply condition the skin.

$30 Shop at

We Love Us

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IreAje Twist of Life Necklace

Jewelry lovers may adore this gold-plated 18” pendant and necklace because of the design and strong cultural ties. Its symbol represents the twists and turns that make up one’s journey in life.

$45.00 Shop at

We Love Us

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Just Jai Wear™ Space of Grace Grief Journal

Holidays are a joyful time for some and a painful reminder of loved ones lost for others. It can also trigger grief for people with complicated family dynamics. This grief journal is a heartfelt gift that can help someone work through their feelings as it guides the user through their feelings and aids in self-reflection. It includes quotes, affirmations and a resource page, which may be helpful for someone consumed by grief.

$20 Shop at

We Love Us

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Onyx + Petal Gua Sha Beauty Stone

Beauty enthusiasts may appreciate this Gua Sha beauty stone for facial sculpting and lymphatic massages. If you’re unfamiliar with gua sha, it’s an ancient Chinese healing practice that entails running a stone against your skin, releasing tension and boosting blood circulation. It’s a simple tool that can be added to a skincare routine to potentially help with puffiness, bags, or fine lines.

$46 Shop at

We Love Us

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Pelliá Recover Aromatherapy Bath Soak

The friend who goes hard in the gym or is often complaining about muscle pain may appreciate this bath soak. It contains peppermint and cedarwood and is designed to help ease muscle tension and support physical recovery.

$22 Shop at

We Love Us

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Cree & Company Rise Earrings

A pop of color makes everything better. These vibrant purple earrings can uplevel every outfit and are a fun gift for the bold and fashionable person in your life. They’re wooden acrylic hand painted earrings with ostrich feathers attached.

$42 Shop at

We Love Us

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in Perennial Writing Is Therapy Daily Journal

A journal is one of those gifts that keep on giving because it can be used every day and help support one’s mental health. It’s a simple but thoughtful gift that shows your loved ones you care about their wellbeing.

$15 Shop at

We Love Us

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CB LOVE Luxury Body Butter Perfume

For the person who doesn’t play about body care and luxury, this may be the ideal gift. Consider gifting them this body butter perfume that takes care of your skin’s hydration needs and also leaves them smelling like a mixture of black currant, truffle, jasmine, dark chocolate, amber, vetiver, gardenia and ylang ylang. The body butter is made with avocado butter, shea butter, mango butter, jojoba oil, and vitamin E.

$45 Shop at

We Love Us

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