The man who took Cell C from paying its bills with credit backed by unsold airtime to making a profit
By Jan VermeulenSouth Africa
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Cell C CEO Jorge Mendes recently highlighted how Blu Label Unlimited kept the struggling mobile operator afloat for years by borrowing money against unsold airtime.
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About this article
- Length
- 25 words · 1 min read
- Published
- October 30, 2026
- Byline
- Jan Vermeulen
- Source
- MyBroadband