1 min readBy Annemieke Thomaidis
PROGRESS VS TRADITION: The test of growing the game in the influencer age
By Annemieke ThomaidisSouth Africa
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The US Open’s influencer debate has highlighted the opportunities and challenges facing modern sport as it seeks to grow new audiences while preserving the integrity of the game.
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About this article
- Length
- 28 words · 1 min read
- Published
- September 16, 2026
- Byline
- Annemieke Thomaidis
- Source
- Daily Maverick