AUCB Chancellor calls for university education shift in Ghana

Frank Adu Jr., the newly appointed chancellor of the African University College of Communications and Business (AUCB) in Ghana, called for a fundamental change in the institution’s approach to education in order to prepare graduates for a rapidly changing, technology-driven world. This was reported by MyJoyOnline.

During his induction ceremony on Friday, September 18, Adu noted that the world has changed significantly since the university was founded in 2002. In his view, higher education institutions need to revise their curricula, teaching methods and engagement with business.

Five areas of development

The chancellor presented a five-point agenda: digital transformation, industry-integrated learning, ethical leadership, development of the alumni community and financial sustainability. He proposed integrating digital literacy, artificial intelligence and data analytics into all educational programs rather than teaching them as separate subjects.

According to Adu, graduates must be able to use digital tools, interpret data, think critically, communicate responsibly and apply technology to solve complex problems. He also advocated for digitizing the university’s internal processes, from student admissions to graduation.

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Cooperation with business and ethical leadership

Adu named as his second priority an education model in which business representatives and practitioners participate in curriculum development and teaching. He proposed creating a group of experienced company executives and entrepreneurs who would work alongside faculty members and share practical experience with students. He also called for wider use of African case studies, including examples involving small and medium-sized businesses.

The chancellor also proposed establishing academic departments that would bring together scholars and industry representatives for research and the search for practical solutions. In his vision, AUCB should become a recognized center of ethical leadership in communications and business. Adu expressed concern about disinformation, superficial analysis and irresponsible language in the public sphere, emphasizing the importance of integrity and well-considered decisions.

He separately addressed the development of a globally connected alumni community that could support the university through mentoring, research, scholarships and professional opportunities for students. The chancellor linked AUCB’s financial sustainability to cooperation among shareholders, the university council, management, alumni and other partners.

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